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About Ulfhednar Fitness
Coaching Built on Education and Experience
Alex “Animal” Elkins is a NASM Certified Personal Trainer and USA Weightlifting Level 1 Coach with more than 15 years of personal experience in strength, fitness, and athletic training. His coaching combines evidence-based strength and conditioning principles with firsthand experience in competitive strength sports, tactical performance, and endurance events.
The Ulfhednar Philosophy
Ulfhednar Fitness takes its name and inspiration from the úlfhéðnar—the wolf-warrior tradition of the Norse world. For this brand, the wolf represents strength, resilience, adaptability, loyalty, and the ability to perform when challenged.
Ulfhednar Fitness applies that philosophy to modern training: developing stronger, more capable people prepared to face whatever their sport, profession, or everyday life demands.
Train Like a Warrior. Fight Like a Wolf.
What we Coach
What we Coach
Personal Training
Individualized one-on-one coaching for strength, fitness, mobility, stability, body composition, health, and long-term performance.
Remote & Hybrid Coaching
Customized programming with progress monitoring, technique feedback, accountability, and optional hands-on coaching.
Wolf Pack Competition Coaching
Strongman • Highland Games • Powerlifting • Sports Performance
Huscarl Academy Prep
Physical preparation for law-enforcement academies, fitness testing, running, strength, conditioning, and occupational readiness.
For athletes by an athlete!
Coaching is informed by firsthand competition experience. As an active Strongman and Highland Games athlete with experience in Powerlifting, Olympic weightlifting, running, and endurance events, Alex understands that successful preparation requires more than simply working hard—it requires intelligent programming, tec
USMC Combat Vet
I spent 8 years in the USMC as a Rifleman with a combat deployment to Afghanistan and I attended the Basic Reconnaissance Course. I've trained a number of marines and done plenty of training myself. Whether you're wanting to prepare for bootcamp, Special Forces selection, or just the next PFT or CFT, I can help!
Police Officer
Nearly a decade of law-enforcement experience, with 2 years on SWAT. That experience directly informs Ulfhednar Fitness' tactical-performance coaching and Huscarl Academy Prep for candidates preparing for law-enforcement academies and physical-readiness standards.
Performance Beyond the Gym
Fitness should improve what you're capable of doing outside the gym. Whether that means hiking, trail running, obstacle-course racing, keeping up with your family, performing a physically demanding job, or simply moving through everyday life with greater strength and confidence, training should serve a purpose.